Ensaio sobre o Tinder:: a emergência disruptiva do digital no seio das relações sexuais capitalistas

This article deals with dating apps in general and Tinder in particular, mainly starting from Marx's commodity analysis and topics from Hegel's theory. Mediation between people, whether operated by rituals, commodity form or apps, is analyzed to unveil its effects on the structure that guides gender relations, revealing, for example, the capitalistic mating pattern in a night club. The virtual is approached as the development of the “mathematization” of reality by the commodity, generating a new level of atomization and weakening of human bonds. This process also poses itself as "sexual atomization", which may explain the decrease in sexual activity of young people and the displacement to forms such as pornography. The opposition between masculine/activity and feminine/passivity analyzed by Freud and Scholz opens space to consider the existence of a sort of libidinal market based on the scarcity and to investigate the possibility of a new abundant sexual economy.